AVIATION Essays - Aviation, Aviation Safety, Aeronautics, Transport

AVIATION th roughout the history of aviation, accidents have and will continue to occur. With the introduction of larger and more complex aircraft, the number of humans required to operate these complex machines has increased as well as, some say, the probability of human error. There are studies upon studies of aircraft accidents and incidents resulting from breakdowns in crew coordination and, more specifically, crew communication. These topics are the driving force behind crew resource management. This paper will attempt to present the concept of crew resource management (CRM) and its impact on aviation safety in modern commercial and military aviation. The concept is not a new one, but is continually evolving and can even include non-human elements such as computer-controlled limitations on aircraft maneuvers and the conflicts that result in the airline industry. Crew Resource Management and Aviation Safety Since the birth of aviation, man has been tasked with operati ng aircraft safely, yet effectively. From the beginning days of being able to simply operate an aircraft without injury for seconds at a time, to today's issues with safety in supersonic international travel, crew resource management has been with us in some from the beginning. The term "CRM" began to spread in the 1980's among the major airlines, fueled by industry and university research into human factors. The U.S. military has also taken a very active in the development of CRM techniques to aid in the high stress environment of military aviation. The basic concept of crew resource management (CRM) is to train crewmembers to use all available personnel, equipment, and experience to safely and effectively operate an aircraft. It is used in nearly every facet of aviation from the smallest regional airline, to the largest major carrier, to the various crew operated military aircraft. One aspect of aviation missing from the fold is the general aviation (GA) community, such as the private pilot. This has become a growing concern as many future air carrier pilots and military pilots begin as private pilots. The need for CRM training in this area is there, but the training seems excessive and useless to many in the field as most of these pilots operate single pilot aircraft. Perhaps this attitude comes from the term "crew" and is dismissed by the ...

Mountain Lion Facts (Puma concolor)

Mountain Lion Facts (Puma concolor) The mountain lion (Puma concolor) is the second largest cat in the Americas after the jaguar. While its a big animal, the mountain lion is actually the largest small cat. Its more closely related to the domestic cat than to the lion or tiger. Puma concolor holds the Guinness World Record for the animal with the most common names. It is known as the mountain lion, cougar, puma, catamount, and about 40 other names in English. In keeping with its Linnaean name, scientists call the cat a puma. Fast Facts: Mountain Lion Scientific Name: Puma concolorCommon Names: Mountain lion, puma, cougar, pantherBasic Animal Group: Mammal Size: 4.9-9.0 feetWeight: 121-150 poundsLifespan: 8-10 yearsDiet: CarnivoreHabitat: The AmericasPopulation: 50,000Conservation Status: Least Concern Description The mountain lion is the fourth largest cat in the world after the tiger, lion, and jaguar. The cats coat is tawny on top and lighter on the belly, leading the name mountain lion. Males and females look similar, but males tend to be larger. Males average around 7.9 feet from nose to tail tip, while females average 6.7 feet in length. In general, adults range from 4.9 to 9.0 feet long. Males weigh 117 to 220 pounds (average 150 pounds), while females weigh between 64 and 141 pounds (average 121 pounds). Although mountain lions are large, they are not considered to be big cats because they cannot roar. However, they can produce a distinctive scream known as caterwauling. Habitat and Distribution The mountain lion has the largest range of any terrestrial American animal. It is adapted to diverse habitats from the Yukon in Canada down to the southern Andes in South America. In North America, mountain lions have been extirpated in the eastern half of the continent, with the exception of the Florida panther. Diet and Behavior Like other cats, the mountain lion is an obligate carnivore. While deer are its most important food source, the mountain lion will kill and eat anything it can catch, ranging from insects all they way up in size to moose. The mountain lion is an ambush predator that stalks its prey and pounces. It uses its bite to break its victims neck or else suffocate it. Following a successful hunt, the mountain lion drags its prey to a cache and hides it with brush. It returns to the cache to feed over the course of several days. Like most cats, mountain lions are crepuscular and tend to hunt before dawn and after dusk. Reproduction and Offspring Mountain lions are solitary except during mating and, for females, when caring for cubs. Although females are in estrus for 8 days of a 23-day cycle, they usually have only one litter every two or three years. After mating, the pair separates. Gestation last 91 days. The female seeks a cave or other protected space to give birth and rear her young. She most often gives birth to two cubs, although a litter may range from one to six cubs. The kittens are born blind and have spotted coats. When the cats eyes first open, they are blue. Cubs are weaned around three months of age and remain with their mother at least two years. Juveniles lose their spots around two and a half years of age. On average, one in five kittens survives to adulthood. Females become sexually mature between one and a half to three years of age. Males must establish their own territory before they can mate. In the wild, the average life expectancy of a mountain lion is 8 to 10 years. The cats may live much longer in captivity. Here, the average lifespan is about 20 years, but one cat died just short of its 30th birthday. Mountain lion kittens are spotted and have blue eyes. Jeff Wendorff / Getty Images Hybrids The mountain lion and a leopard can mate to produce a hybrid called a pumapard. Pumapards exhibit dwarfism and grow to about half the size of their parents. The hybrids have bodies of pumas, but with unusually short legs. The coat pattern is more similar to that of the leopard. The base color is tawny or gray with either brown or faded rosettes. Conservation Status The IUCN categorizes the mountain lions conservation status as least concern. The IUCN estimates fewer than 50,000 cats remain in the breeding population and the number continues to decline. Threats Mountain lions face multiple threats to their survival. Human encroachment has led to habitat loss, habitat degradation, and diminished prey availability. Breeding populations are becoming increasingly isolated and at risk of inbreeding depression. While the cat is protected in part of its range, hunting remains common in many countries, including the United States and Canada. Mountain lions are also susceptible to feline immunodeficiency virus, which may be spread by domestic cats. Mountain Lions and Humans Mountain lions rarely attack humans because people are not recognized as prey, but the number of attacks has been increasing. As of 2004, 88 attacks and 20 deaths had been recorded in North America since 1890. Most attacks occur when humans encroach on a cats territory or when the feline is starving. Children are much more likely to be attacked than adults. If threatened by a mountain lion, the best defense is to fight back. Running away, standing still, or playing dead are all ineffective strategies. Mountain lions are occasionally kept as pets, although there are cases of the cats attacking their handlers. A pet puma named Messi has a large following on YouTube. Healthy mountain lions usually do not view people as prey. DOUGBERRY / Getty Images Sources Beier, Paul. Cougar attacks on humans in the United States and Canada. Wildlife Society Bulletin. 19: 403–412, 1991.Nielsen, C.; Thompson, D.; Kelly, M.; Lopez-Gonzalez, C. A. Puma concolor. The IUCN Red List of Threatened Species. IUCN. 2015 (errata version published in 2016): e.T18868A97216466. doi:10.2305/IUCN.UK.2015-4.RLTS.T18868A50663436.enSubramanian, Sushma. Should You Run or Freeze When You See a Mountain Lion?. Scientific American, April 14, 2009.Sweanor, Linda L.; Logan, Kenneth A.; Hornocker, Maurice G. Puma responses to close approaches by researchers. Wildlife Society Bulletin. 33 (3): 905–913, 2005. doi:10.2193/0091-7648(2005)33[905:PRTCAB]2.0.CO;2Â  Wozencraft, W.C. Order Carnivora. In Wilson, D.E.; Reeder, D.M. Mammal Species of the World: A Taxonomic and Geographic Reference (3rd ed.). Johns Hopkins University Press. pp. 544–45, 2005. ISBN 978-0-8018-8221-0.

Why does Socrates, according to Plato's think that knowledge of the Essay

Why does Socrates, according to Plato's think that knowledge of the 'form of the good' is the higest sort of knowledge Is Socrates correct Defend your answer - Essay Example The Good in its entirety is beyond being and is the absolute measure by which justice can be measured. The philosopher notes that the Idea of the Good is knowledge’s ultimate object. True knowledge in his view is conversant and seeks to investigate the nature of more perfect and purer patterns after which all created beings are modeled (Santas 47). Socrates’ argument that knowledge of the form of the good is the highest sort of knowledge is relevant considering the notion that true knowledge seeks not imperfect intelligences. As such when one understands the form of the good, they are in a better position to explain why things happen as they do. Furthermore, it may be established that beauty, equality, justice and truth and other good things come from the Form of the

Hospitality Management Assignment Example | Topics and Well Written Essays - 2750 words

Hospitality Management - Assignment Example he routines of life, and there are those who travel to see and enjoy the world around them (http://www.wisegeek.com/what-is-hospitality-management.htm). When people travel, the need for an industry such as hospitality enters. They need to stay in hotel and eat in restaurant. Perhaps travelers are not even aware of it, but they are patronizing hospitality industry. When they step out of the comfort of their own abode, and start to travel they should be rewarded by good hospitality of the places they have chosen to stay. Running travel agencies, hotels and restaurants is not an easy task. It is a very demanding career. People who are involved with this kind of business must possess high quality of hospitality, flexibility, and charm. It should be kept in mind all the time that these travelers are probably strangers in this place, and quality of service would mean a lot to them. Travelers often times come back to a place because they experience great accommodation in establishments they went to. Good service, being polite, good food and clean premises are all associated to a good travel experience. When tourists bid their goodbyes they will take with them the memory of your hospitality. Therefore, it is of an utmost importance that we have the best knowledge, and that we have got the best training in the area of what we are doing when we enter this field of industry. The history of hospitality industry can be traced back to the Colonial Period in the 17th century. There have been many considerable changes from years that passed till the present day. The industry has survived World Wars, the Depression Era, and many more. The commerce of hospitality that we know today has taken its form in 1950s and 1960s, and developed to be a very important industry (Dr. Miller). The word hospitality came from the French word â€Å"hospice† which means literally to provide for the weary and to take care of the travelers. Early industry of hospitality truly started in the days of

Plant Form and Function, Plant Reproduction and Development Essay

Plant Form and Function, Plant Reproduction and Development - Essay Example The information contained in the article somehow applies to those in charge of domestic health, environment, and even interior decorating. The fact that certain species of plants have the ability to filter air pollutants is a promising new way of decorating the house and doing it the holistic way. Moreover, the idea of plants filtering the air of pollutants is also a clear message to horticulturists and environmental specialists that they should increase the production of such plants and that they should at least encourage people to do the same and to value these species. If these plants become so numerous, they might be able to bring about a positive effect in the environment.The anonymously written article appears in the Sciences News section of Science Daily and was about how a new species of monkey flower developed the natural way. According to the article, the new species of monkey flower, which is scientifically known as Mimulus peregrines, was produced from a series of matings among foreign plant species in Britain that lasted 150 years. Basically, these different species of plants actually cannot reproduce upon mating, but during the 150 years of evolution, infertility was overcome. The principle involved was polyploidization, which is the â€Å"duplication of the entire hybrid DNA [which] can balance the amount of DNA and restore fertility†. It is also mentioned in the article that even wheat, cotton, and tobacco may have originated in the same way. ... Moreover, the idea of plants filtering the air of pollutants is also a clear message to horticulturists and environmental specialists that they should increase the production of such plants and that they should at least encourage people to do the same and to value these species. If these plants become so numerous, they might be able to bring about a positive effect in the environment. Plant Reproduction: â€Å"Rare Glimpse Into the Origin of Species† The anonymously written article appears in the Sciences News section of Science Daily and was about how a new species of monkey flower developed the natural way. According to the article, the new species of monkey flower, which is scientifically known as Mimulus peregrinus, was produced from a series of matings among foreign plant species in Britain that lasted 150 years. Basically, these different species of plants actually cannot reproduce upon mating, but during the 150 years of evolution, infertility was overcome. The principl e involved was polyploidization, which is the â€Å"duplication of the entire hybrid DNA [which] can balance the amount of DNA and restore fertility† (â€Å"Rare Glimpse,† 2012). It is also mentioned in the article that even wheat, cotton and tobacco may have originated in the same way. This article is based on the journal article entitled â€Å"Mimulus peregrinus (Phrymaceae): A new British allopolyploid species,† which was written by Mario Vallejo-Marin and published by PhytoKeys. The Science Daily article therefore is heavily backed by scientific information and peer reviews, and is therefore very reliable. Moreover, it has its own DOI number. The Science Daily article was also written with great objectivity and

Nescafes Global Strategy

Nescafes Global Strategy About Nescafe Nestle, the largest confectionary, nutrition and Food Company in the world. Nescafe is one of its renowned brands in the business of traditional hot and cold energizing solubles like coffee and is available almost in every part of the world in different forms and variants. It was named as one of the top 100 brands of the world by Bloomberg business week (Top 100 Brands of 2008, 2008). Today, its offerings are available in 32 countries including France, China, Canada, Pakistan, India, UK, USA and others(Nescafà ©, 2010). Nescafes Global Strategy Nescafe has build a strong brand equity through the use of aggressive marketing strategies globally. Each country/regions Nescafe forms its own strategy to effectively target its audience and generate sales accordingly for the profitability and growth of the company. It is for this reason that some variants are designed and marketed to cater to the needs of that particular segment of the market.It has been noted that Nescafe as a brand is in a intermediary phase from being an exclusive utilitarian comsuption product when it used to be just an instant coffee to becoming more of a product with hedonic consumption when it started to create and sell different blends in different markets. Each variant has its own specific feature and personality to add value to the brand under the same name.The company aims at providing products to consumers wherever, whenever and however is required. Nescafe focuses on the coffee tradition and its historical value. Nescafes global brand personality can be sincere, down-to-earth, warm and honest and excitement related to friendly, youth and energy however it can be just one of the two mentioned above or a mix of both depending upon the target market and the variation. Target Market, Promotion Strategies and Media Nescafe has different target market for its different variants. In the UK, the target market is young adult consumers aged between 20-35 of middle and upper class who have lived with consumption soft drinks and energy drinks like redbull. To capture that market, Nescafe along with its advertising agency decided on building consumer trust and develop work showing lenghts that Nescafe users will go to stay away from other substitute goods. A 360 degree campaign was designed which was launched with a TVC, billboards, radio ads, posters, magazines, news paper and many other medias. In India, with its different variants, is leveraging to vast consumer base and cateting to all segments of the market. The market has been divided on the basis of geographic regions like North, South, East and West, psychographics and demographics. The strategy however has been to focus on values and low-key market penetration using 360 degree promotion campaign. The Greek market was consuming the traditional Greek Coffee which was served in a tiny cup and with a glass of cold water intended to be drunk first. Nescafe captured this opportunity to grab the market share by introducing its Nescafe Frappe in the Greek Market that change habit of the Greek coffee drinkers. It has been heavily marketed to the target audience aged between 17-30 using clever visuals to show a trendy world of partying and dancing including a stylish living for the younger generation. (Butler, 1988) With a deal with MTV to launch a style campaign for the new generation of consumers aged between 16-24 years old, Nescafe has decided to relaunch the brand with a $30 Million global campaign. Nescafe has been working on targeting its market through the use of interactive youth oriented websites Nescafe Live where consumer will exchange ideas and information regarding images and videos aimed at 16-24 years old consumers of the global market. In Australia, the marketing mix is aimed at targeting diverse market segments of all age groups. For the young adult cafà © culture segment, they offer their range of latte with a sponsoring campaigns like Nescafe Short Film Awards Win the Nescafe Latte Lounge of which teaser and TVCs were created. Also, a website was created for information regarding products, competitions and events. Marketing Communication Agencies Nescafes lead global agencies are McCann Erickson Publicis Mojo while also have MindShare as their global media creative Agency (Jain, 2007). These global agencies have either affliations with local agencies in different countries or have their own subsidaries. Thus, the affliated agencies or the subsidaries become the local agencies of their clients and work with their global partner to create a universal image, perception and equity of the brand. Like the local agency in Sweden for Nescafe is Storakers McCann which is affliated with McCann Erikson while in Pakistan its Orient McErikson. In France, it is Publicis Conseil which has affliation with Publicis Mojo. Importance of Advertising for Nescafe Advertising for Nescafe is important to create positive feeling and attitude of consumers towards the brand which will eventually lead to purchase. Advertising plays a vital part in communicating a competitive advantage and to make consumers feel that the product suits their requirements and has the same personality as theirs. Due to factors like culture and differences in attitudes and behaviors in each country/region that has its own beverage used as stimulant or energizers. Like in some regions its tree and in others its green tea or coffee. Thus, to capture the non-coffee drinking markets, it is essential to aggresively advertise the energizing and stimulating effects of coffee. The red color of the mug is used to emphasize the energy of the drink while red suits to project that state of mind. Nescafe has a very diversified base of consumers belonging to different personalities which have different cultures and tradition and coffee just might not be a part of any of it. It is through advertising that they can create value for customers. For the same reason, Nescafe with the help of local agencies creates offerings based on consumers attitudes, personalities, and behavior and the culture and tradition of that country/region while keeping a broader global brand image, conviction and positioning. If Nescafe just had a global agency responsible for creating and designing products and brands and market them to the global market at large, it would fail to effectively communicate with the customers or to create a competitive advantage in the markets due to the diversified consumer base as needs, attitudes, culture, behaviours and many other factors of consumers choice and preference differ from region to region and coutnry to country. Thus, a balance has to be maintained between the local market perspective and the global outlook as well for the success of the brand and company(Amanda, n.d.). Recommendation To be able to capture and grab the market share of different markets, Nescafe should be associated with the current agencies in order to create offerings using both global and local perspective. However, their promotional strategy should not completely be diverted towards the coffee drinkers of future and should carry out activities for the adults and old-age consumers as well. The use of 360 degree marketing campaigns is a very effective way of reaching out to the target consumers which should be carried on further. Reference: Amanda, (n.d.) The Marketing Mix: How two companies use it to target the Australian Instant Coffee Market, Retrieved on May 19, 2010, from Monash University: http://www.monash.edu.au/lls/llonline/writing/business-economics/marketing/3.2.2.xml Butler, R. (1988). How Nescafe frappe swept the Greek market. Tea Coffee trade Journal . Jain, A. (2007). Nescafe V/S Bru Markeketing . India: www.slideshare.net. Nescafe Tags (10), Retrieved May 19, 2010, from Popsop.com: http://popsop.com/tag/nescafe Nescafà ©. (2010).Coffee People, Retrieved on May 19, 2010 from: www.nescafe.com, Nescafe|Camera Cafà ©|China (2010). Retrieved May 19, 2010, from Media Asia.com: http://www.media.asia/newsarticle/2010_01/NescafeCamera-CafeChina/38482?src=mostpop Nestle India Limited . (2003). Retrieved May 19, 2010, from India Brand Equity Foundation: http://www.ibef.org/download/Nestle.pdf OReilly, D. (2001), Nescafes new campaign is full of beans, Retrieved on May 19, 2010, from The Post.IE: http://archives.tcm.ie/businesspost/2001/09/09/story958990928.asp Saunderson, L, (2001), Nescafe: Interactive Beans , Retrieved on May 19, 2010, from Boards: http://www.boardsmag.com/articles/magazine/20010801/nescafe.html Top 100 Brands of 2008 . (2008). Retrieved May 19, 2010, from Bloomberg Business Week: http://images.businessweek.com/ss/08/09/0918_best_brands/29.htm

The Benefits of Medical Marijuana Essays -- Argumentative Essays

According to a report put out by the British Police Foundation in March 2000, cannabis has been shown to produce less harmful effects than its other legal counterparts such as alcohol and tobacco. This kind of information calls into sharper focus the question on the minds of many as to why such a plant that is not only less harmful than legal drugs but has significant health benefits has remained illegal. People all over the world, continue to be tendered prescription medication, which in many cases further complicate health issues with its myriad of side effects. In fact, statistics have shown that approximately 100,000 people around the world die as a result of prescription drugs annually (Smith, 2012). On the contrary, according to Smith (2012) there has, in 10,000 years only 1 death that has been blamed on cannabis use. It is no wonder why cannabis or marijuana continues to play such an integral role in the medical field, despite it being marginalized and frowned upon by many societies. Clark (2000) describes marijuana as an alternative medicine that is moving away from the conventional prescribed medications and is seen as a treatment for pain, nausea and vomiting incurred from chemotherapy and rapid weight loss associated with HIV/AIDS, which he says adds to the accolades levied at the feet of medical marijuana as it not only serves as treatment for several illnesses but it also helps with the many side effects associated with various ailments. Though, scientific evidence is limited in supporting the value of medical marijuana, several clinical studies have been carried out which supports its effectiveness in treating numerous conditions and aiding in quelling the side effects associated with several others. Throu... ...www.jabfm.org/content/24/4/452.lon McPartland, JM, and PL Pruitt. "Medical marijuana and its use by the immunocompromised." Diss. 1997. Abstract. Altern Ther Health Med. (n.d.): n. pag. Web. 11 Nov. 2013. . ‘Medical’ Marijuana: 10 Health Benefits That Legitimize Legalization. (n.d.).International Business Times. Retrieved November 12, 2013, from http://www.ibtimes.com/%E2%80%98medical%E2%80%99-marijuana-10-health-benefits-legitimize-legalization-742456 Seamon, M., Fass, J., Maniscalco-Feichtl, M., & Abu-Shraie, N. (2007). Medical marijuana and the developing role of the pharmacist . Am J Health-Syst Pharm, 64. Retrieved November 11, 2013, from http://axon.psyc.memphis.edu/~charlesblaha/770 The Daily Smoker. (n.d.). Cannabis Quotes. Retrieved November 12, 2013, from http://www.dailysmoker.com/various/cannabis-quotes